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We are all condemned to the limitations of subjective reality and so our perceptions and appraisals are creations of the Psyche and not unbiased representations of objective reality. Our understanding of reality is always distorted in one way or another, as different stimuli capture attention, elicit emotional reactions, and thereby bias state-dependent phenomena. When you become angry your perceptions and response tendencies change. The anger that produced these changes does not exist in the objective world; it is a subjective experience that was created by and exists solely within you. The truth when you are angry is different than the truth when you are contrite.
One client, who was working on an anger problem, reported that during a chaotic situation at an airport ticket counter someone kicked him in the back of the leg. When he turned around to “confront the asshole” he confronted a handicapped girl in a wheelchair, which had rolled, out of control, down a ramp and hit him. He reports that she was terrified by the rage on his face when he turned around. His subjective reality changed instantaneously as a result of the new information, although objective reality now included an apologetic adult and a terrified little girl.
Your motivational state is, to a large extent, determined by the stimulus that captures your attention. Some stimuli are more attention grabbing than others. Stimuli that are particularly salient can elicit a state change without your conscious intention. Stimulus Salience refers to how bright or attention grabbing a stimulus is, not necessarily how meaningful it is. The picture of one child suffering as a result of an earth quake may be more salient and elicit a greater emotional reaction than statistics of thousands killed
If there were a rattlesnake by your feet, you would be in a different emotional state (fight-or-flight) than you are in now, and it would be hard to pay attention to this text. This adaptive response results from our descent from organisms that noticed threatening stimuli; those who did not react quickly and powerfully are not our ancestors. A rattlesnake in the room with you is both salient and meaningful. But for an individual with snake phobia, even the idea of a snake—which is not objectively dangerous—can elicit a state change that is not adaptive.
Reward refers to the pleasurable effects of using an incentive. Reinforcement refers to the effect using the incentive has on future behavior. Reinforcement not only strengthens the behavioral sequence that lead to the incentive, but also enhances the salience of stimuli associated with it. The Karma of repeatedly experiencing powerful reinforcement is not only the creation of autonomous paths to relapse, but that stimuli associated with getting or using the incentive become increasingly capable of capturing your attention and eliciting unintended state changes—or trance formations. As a result of their association with the incentive, certain stimuli—persons, places or things—become salient. If you allow them to capture your attention they can elicit trances that will distort your perception, motivation and other state-dependent phenomena in ways that are counter to your interests.
Your biology, past reinforcement history, and current social environment determines what is salient. Your rational processing system gets to determine what is meaningful. To follow your path of greatest advantage you will have to know what it is, and develop the competence to resist the pull of highly salient stimuli and willfully select the target of your attention.